Matt D’Amour ’00 and business partner Adrian Reif launched the
Yumbutter brand from
farmers’ markets to grocery stores in 2011. Their company, located in Madison, recently merged with two others: RP’s Pasta Company, owned by Peter Robertson of Madison, and Ona Treats of Colorado. The umbrella company is Tribe 9.
Matt said the reason for the
merger was to “leverage our resources on all fronts: human resources,
financial resources, manufacturing resources, distribution resources.” He also notes that the primary thing Yumbutter brings to the newly formed Tribe 9 is marketing prowess. “We
shine at being able to express, create and inspire people with an
amazing story. We bring the innovation in terms of
pushing the envelope with the sustainability aspect, and making sure we
can infuse Tribe 9 with that as well.”
An entrepreneur at heart, Matt started out helping his parents with their
business, then formed a landscaping company with college friends, and then founded his own
holistic health practiced titled “Inside Out Wellness” after that. He continues his interest in natural, locally sourced foods and wellness at Yumbutter, where Matt’s title is Chief Wellness Carrier.
Read the
full article by Lindsay Christians in
The Capital Times.
